Use Your Commercial Landscape To Draw in Customers
Landscape management is more than just lawn maintenance and trimming the bushes. Professional landscaping services and design can help save you money and attract more customers. Think about it, for most people, the first impression they will have of your business is what they see when they are driving or walking past. Not only will good landscaping attract wandering eyes and help bring in new customers, it can also help set the tone to help promote sales.
Why Using Landscape Design to Draw Customers is Important
mentioned before, landscaping is often the first impression a customer
or client will have with your business. First impressions are critical,
and just as people judge books by their covers, they will judge your
business by its appearance. The appearance of your commercial landscape
will give impressions to customers about how much or how little you
care. Are there weeds in the planters and flower boxes? Are the flowers
wilted? How does the grass look? Is it trimmed and edged well? The list
goes on and on. The vast majority of Americans think that having a yard
is important, and those that have yards are all in agreement that having
a well-maintained yard is very important. They think the same about
your business. The way you keep your yard is a reflection of yourself.
In addition to giving a great first impression, good commercial landscaping can also set the tone for a business with both new and existing customers. The style choices you make with landscaping tells customers what type of business you are. Traditional landscapes signal something different about your business identity than a more contemporary look and design. Make sure your landscaping and landscape maintenance is conveying the message you want to new customers and passersby throughout the day.
Tips for Great Commercial Landscape Design and Maintenance
Entertain at the Entrance:
Perhaps the most important aspect of landscaping for commercial
buildings is the entrance. The entrance to the building should be
inviting and appealing. Additionally, it is important to make it obvious
where the entrance is. This is especially important for buildings that
have multiple doors leading in and out. Create an organized and unique
pathway to help attract customers into the building.
Be Particular with the Plants:
Plants help add variety and color to your landscape choices. If
possible, consider using shrubs and other plants to display your company
name or logo. Perennial flowers work very well for this as they can
come in a variety of different colors. Bright colored plants and flowers
are very eye-catching and can help attract new customers to your doors.
Additionally, consider the architecture of your building when planting
trees and shrubs. Make sure that the plants match the style and feel of
Make Use of Furniture: Outdoor furniture
serves two purposes for commercial landscapes. First, it creates an
inviting and welcoming atmosphere. This is, of course, important as it
helps draw people into the business. However, the other benefit of
having outdoor furniture is that it gets people to come and stay on your
business property for extended periods of time, increasing the
likelihood they visit and start shopping. For spring and summer,
consider having areas with nice shade and places to sit. During the fall
and winter, a barrier from wind, rain, and snow, can be a great way to
invite people to stick around.
Lighting: Lighting is
one of the more forgotten parts of great landscaping. Of course, during
the day, the sun illuminates everything just fine. However during the
evening and night, without great lighting, nobody can see your business
or your beautiful landscaping. Additionally, light, like outdoor
furniture, attracts people to come because it makes the area more
inviting and safe.
Hardscapes and Other Features:
Consider using other decorative features such as statues, water
fountains, and stones. This will help add diversity to your landscape
and create a unique feel for customers.
Finally, remember that landscaping isn’t a one-time investment. A recent survey of landscaping companies found that 33% reported landscape maintenance as their fastest growing service. Especially during the changing of the seasons, it’s important to maintain your commercial landscaping. Unfortunately, that’s a step that many property managers forget.