Common Mistakes Businesses Should Avoid This Winter

Winter may not be here for another few weeks, but snowfall is already making its mark on the season. With the holidays fast approaching, many businesses are putting serious focus on their customers.

Unfortunately, while focusing on their customers, businesses may forget about other factors that are just as important during the winter season.

That said, here are some of the top mistakes businesses make during the winter months and how you can do your best to avoid them.

Relying on employees for snow removal

Snow storms can make it difficult for customers and clients to get to your building. Some businesses make the mistake of opting to use their employees to help remove the snow rather than hiring commercial snow removal services,

But why is it such a bad idea to use your employees’ elbow grease for snow removal? As it turns out, there a number of reasons why that’s a bad idea, including the following:


  1. You’re taking productivity away from your business. When you ask your employees to remove snow from your building, you’re using their time that’s better spent helping your business stay efficient and productive.
  2. You’re putting your employees at risk. Snow shoveling is responsible for over 100 deaths in the U.S. every year. Employees who suffer from injury or wrongful death while on the job are your responsibility. Liability issues can be a major problem to your business.
  3. Your employees can get sick. During the winter months, germs are abundant. It’s not uncommon for an employee to unexpectedly call in sick. Or worse, they may call into work because they’ve been injured from a slip, trip, or fall.

That said, make the professional (and safe) choice of investing in a commercial snow removal service rather than relying on your employees.

Focusing too much on sales and not on comfort

Your customers may be dedicated to getting the best sales during the holiday season, but winter doesn’t end on New Year’s Day. In fact, your sales can still flop even if you have the best deals during the holiday season.

How can that happen? When you spend too much time focusing on sales and getting customers excited to buy your products, you can forget about the overall customer experience.

To keep your customers comfortable this winter, make sure there’s enough heat in your building and that you’re keeping your parking lots and building entry clear of snow and ice.

Additionally, make sure that your employees are trained for the winter season. The stress of the holiday rush can quickly get to your workers, so it’s important that they know what to do when the store suddenly becomes busy and how to respond during emergencies.

Where can I find commercial snow removal services near me?

Up to one million Americans sustain injuries due to slip and fall accidents every year. The risk of injury increases significantly during the winter months. By investing in commercial snow removal services Grand Rapids MI trusts, you can worry less about liability issues this winter and focus on your business.

Sneller Snow & Grounds offers snow plowing for commercial companies just like yours. For more information on our commercial snow removal services or to schedule your snow removal, contact Sneller Snow & Grounds today.

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